Practice Area

AI & Emerging Tech

The law hasn't caught up to AI — but output ownership, training-data rights, and model licensing are answerable today, in the contracts you're already signing.

Built for creators and digital brands.

Why it matters

Why AI needs real counsel.

AI is reshaping how creative and technology companies build — but the legal questions it raises are new, unsettled, and easy to get wrong. Who owns model outputs? What rights do you have in training data? Does your API license actually permit what you're shipping? These aren't abstract debates; they're terms in contracts you're signing now.

Most legal guidance on AI is either hand-wavy or alarmist. Rootmark Law approaches it from the inside — with hands-on experience building and deploying AI products, who can tell the real risks from the imagined ones and write terms that hold up.

Common AI risks

  • Unclear ownership of AI-generated outputs and derivatives
  • Training-data rights and licensing exposure
  • Model and API terms that don't match how you actually use them
  • Privacy, IP, and liability questions baked into product terms

What's included

How we help.

Practical legal guidance for companies building with AI — grounded in hands-on technical experience, not just theory.

01
Training-Data Rights.
Assessing and structuring rights in the data behind your models.
02
Model & API Licensing.
Reviewing and negotiating the agreements that govern the models you build on.
03
Output Ownership.
Clarifying who owns AI-generated outputs and derivatives.
04
Product Terms.
Drafting terms of service and usage policies for AI-powered products.
05
Governance.
Internal AI use policies and risk frameworks your team can actually follow.
06
Risk Assessment.
IP, privacy, and liability reviews specific to AI features.
Modern boutique workspace

When to call

Common situations clients face.

AI guidance helps when you are:

  • Building a product on top of third-party models or APIs
  • Negotiating model, API, or data-licensing agreements
  • Unsure who owns the outputs your product generates
  • Using training data with uncertain rights or provenance
  • Drafting product terms, governance policies, or AI use policies
  • Fielding customer or investor questions about AI risk

Who it's for

Who this is for.

AI counsel fits teams shipping real products with real models, including:

  • AI-native startups and product teams
  • SaaS companies adding AI features
  • Studios and agencies using generative tools in client work
  • Founders negotiating model or data agreements
  • Teams writing AI policies and governance

FAQ

Frequently asked questions.